Each franchisee structures their business differently depending on their needs and goals; some franchisees operate full-time with an office and staff, while others work another job full-time and simply do events on the weekends. It’s up to you how much time you invest, but just as it is with most things; you will get out of it what you put in to it.
One of the questions we are often asked is, “how do I make money?” The simple answer is that you earn revenue from every event you book. So how much do you make for an event? Well that depends on what kind of event it is, how long it lasts, what add-ons and features they want, along with a whole host of other factors.
How much you charge for an event is going to depend on a couple of elements. Does your customer want a TS 42 or TapSnap Studio? What add-ons do they want? Rates are adjusted to be suitable for the local market, but generally average around $250 to $350 per hour depending on the model of photo booth. Add-ons such as a Sharing Station, SnapCast, a green screen, custom graphics or animations can further increase the rate.
A typical social event is 3-hours long, but trade shows, conferences, or conventions can frequently be full days, or even multiple day events. The average gross revenue per event can be found in item 19 of our Franchise Disclosure Document.
The majority of your event costs should be included in the price quoted to your customer, such as photo booth wraps and graphic design work. TapSnap’s event costs are on average less than $15 per event, which generally includes photo paper. Your other major cost might be labor; your costs will depend on if you work the event yourself or if you decide to hire staff to work it for you.